FERNANDA CHERINI

Resume

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Experience

UI/UX Designer at CTRL+PLAY | Jan 2022 - Present

  • Implemented a new LMS with a 98% higher access rate, allowing thecompany to charge 25% more for the product due to higher perceived value. The new LMS also helped lower the cancellation rates by 15%.
  • Redesigned the website to increase leads by 20% and improve lead quality by 30%, resulting in reduced time spent convincing clients by the sales team, increasing their productivity and sales by 15%.
  • Launched a new acquisition flow that linked with the new LMS, resulting in a decrease in cost per client by over 40%.

UI/UX Designer at DUNA AGENCY | Jun 2021 - Jan 2022

  • Designed and deployed the company's international website using wordpress and elementor, increasing the agency's visibility and lead generation by 35%.
  • Allowed the company to take in 80% more web design and development clients, resulting in a 10% higher revenue.

UI/UX Designer & Developer at STELLAR WEB DESIGN | Jul 2020 - Jun 2021

  • Created logos, business cards, and brand identities to help businesses set themselves apart in competitive markets.
  • Transformed clients' online presence with custom-designed responsive websites that increased engagement and conversions.
  • Brought clients' ideas to life by designing engaging and user-friendly mobile apps.

Graphic Designer at FCJ REFUGEE CENTRE | April 2018 - May 2019

  • Prepared infographics and designs for digital media, such as powerpoints and social media.
  • Created educational pamphlets and other traditional media materials.

Education

Marketing Ba - UniAmerica

Digital Product Leadership Course - Tera

Design Fundamentals Course - CalArts

Digital Media Ba - York University

Skills

DESIGN:Adobe XD, Illustrator, Photoshop, After Effects, Figma, Sketch, Webflow, Blender, 3D Graphics

DEVELOPMENT:HTML, CSS, Javascript, React, Next.js, Storybook

LANGUAGES:English, Portuguese, Spanish, Italian